Both the inscription and the monogram were located inside a black square. The middle stroke of the “e” served as the torso, the sidelines looked like bent arms, and the “o” acted as the head. Above the text was the same white monogram in the form of linked letters “o” and “e.” They were turned 90 degrees downward and resembled a little man. For the design, the designers chose a simple, thin font without serifs. So in 2004, a graphic symbol appeared, which contained a white inscription “OverTheEdge” without spaces between the words. The launch of Over the Edge Entertainment was accompanied by the creation of a logo with the name of this company. The company should not be confused with its production of the same name – the cross-platform game engine Unity. It is a developer of software for creating interactive 2D and 3D content. Unity Technologies is the brand name of Unity Software Inc. The software developer is aware of the value of visual identity and wants it always to remain recognizable. All attempts to change the design have come down to minor adjustments to the length, thickness, and color of the lines. The second component is the iconic logo, which has remained in its original form since 2007. Part of it is a verbal trademark accentuating the brand name. Given the growing popularity of Unity Technologies, this company needed a memorable brand identity. For example, automakers began using it to test cars in virtual reality. Moreover, in the 2010s, the platform became famous outside the gaming industry. Its popularity is explained by its simplicity: even those who lack practical experience in game design can manage this programming environment. With time Unity became available for other devices, so by 2012, the number of engine users grew to 1 million. Thus began a new era in the development of game technology. In 2007 they found their target audience: the creators of mobile games for the newly appeared iPhone. After the crushing failure, the three founders of OTEE decided to focus on the tools that help professionals produce interactive content. The fact is that the developer’s first project was a video game GooBall, which was unsuccessful in every respect. Then it was renamed to signify a change of business. It was launched in 2004 as Over the Edge Entertainment and didn’t rebrand until 2007. The overall visual identity reinforces the brand’s presence. Unity Technologies and its product Unity have only one logo. One of them was a cross-platform engine, which is used not only in game development but also in other industries: military, construction, engineering, architecture, automobile industry, and film industry. After an unsuccessful attempt to create the action game GooBall (or rather, after its commercial failure), it realized that its vocation was not to develop video games but to offer other specialists effective tools. Unity Technologies is an American company that has influenced the gaming industry today.
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